BC Ferries

BC Ferries is now one of the largest, most sophisticated ferry transportation systems in the world. It was first launched in 1960 as a two-vessel, two-terminal operation; today, its fleet of 36 vessels serves a diverse range of communities and up to 47 ports of call along the coast of British ColumbiaBC Ferries has recently upgraded its fleet with three new Coastal Class vessels. As the primary provider of coastal ferry service in the province, BC Ferries plays unique and vital role in the region's economy. From maintaining a constant flow of goods and services, to linking families and friends, to attracting tourists to BC’s unique destinations, BC Ferries is a key participant in the ongoing development of coastal communities and the day-to-day lives of thousands of British Columbians.

How we helped them

As BC Ferries has grown, we have re-positioned it from an extension of BC’s road system to a travel and tourism product that puts customers in the heart of BC’s coastal splendour. Through proactive media relations and strategic messaging, we have supported BC Ferries’ marketing campaigns by generating extensive travel media coverage for new BC Ferries products it offers and for existing routes and services. With new vessels joining the fleet, our relationships with media and stakeholders resulted in positive and sustained media coverage for BC Ferries public events, and helped the corporation’s marketing efforts going forward to the 2010 Winter Olympics.

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