Media Training
Are you At Ease with the Media?
Whether you are an individual, a small group or need enterprise training, the Tartan Group provides a unique combination of on-line and individual in-person media training.
The Tartan Group is the authorized licensee of Bergman & Associate's At Ease with the Media program in Western Canada.
Stop blindly repeating key messages and start communicating...
Unlike “traditional” media training, which teaches spokespeople to blindly repeat key messages regardless of the question asked, At Ease With the Media teaches spokespeople to manage exchanges with journalists to win-win outcomes. They learn to build effective working relationships with reporters by becoming better communicators — not better wafflers, sidesteppers, obfuscators, evaders, or talking heads as mindless repeaters of messages.
The program emphasizes strategic outcomes, not repetitive inputs. The result? Better relationships with reporters. Improved strategic outcomes. Enhanced risk management.
At Ease With the Media has successfully trained thousands of spokespeople in Canada, the United States, Europe and the Caribbean, from the C-Suite to front line responders.
If you're interested in media training for your spokespeople in BC, or Alberta — or preparing them for employee meetings, public forums, or a crisis that's here or just around the corner — choose the industry leader.
Email us directly for media training information or go to our contact page for Media Training